Several competitors, like Progressive, for example, have named their own agencies—Ninety6, in Progressive’s case. Activate your account. Tina Fey, the beloved American artist and television comedian, is instrumental in popularizing the female “geek chic” look with her plastic-framed, horn-rimmed eyeglasses.
Allstate isn’t the only insurer promoting its speed-monitoring app. Allstate's havoc-wreaking character, introduced nearly a decade ago, gets tamed in a new campaign from the insurer helmed by Tina Fey. The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Earlier this year, State Farm ran a similar ad that showed Kim, a customer, impervious to the anger of a car full of late coworkers or her own birthing labor pains, so intent was she on earning State Farm’s Drive Safe & Save Discount. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Adrianne Pasquarelli
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Earlier this year, State Farm ran a similar ad that showed Kim, a customer, impervious to the anger of a car full of late coworkers or her own birthing labor pains, so intent was she on earning State Farm’s Drive Safe & Save Discount. Yet the new work is meant to prove that Drivewise can help Allstate customers keep their impulses in check. Save cash for safe driving with Drivewise, in the Allstate app. Submissions without photos may not be accepted. - 20 hours 39 min ago. Plug in TV to the rest of your data and marketing stack.