Several competitors, like Progressive, for example, have named their own agencies—Ninety6, in Progressive’s case. Activate your account. Tina Fey, the beloved American artist and television comedian, is instrumental in popularizing the female “geek chic” look with her plastic-framed, horn-rimmed eyeglasses.

Allstate isn’t the only insurer promoting its speed-monitoring app. Allstate's ​ havoc-wreaking character, introduced nearly a decade ago, gets tamed in a new campaign from the insurer helmed by Tina Fey. The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Earlier this year, State Farm ran a similar ad that showed Kim, a customer, impervious to the anger of a car full of late coworkers or her own birthing labor pains, so intent was she on earning State Farm’s Drive Safe & Save Discount. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. Adrianne Pasquarelli

- 20 hours 39 min ago.

Earlier this year, State Farm ran a similar ad that showed Kim, a customer, impervious to the anger of a car full of late coworkers or her own birthing labor pains, so intent was she on earning State Farm’s Drive Safe & Save Discount. Yet the new work is meant to prove that Drivewise can help Allstate customers keep their impulses in check. Save cash for safe driving with Drivewise, in the Allstate app. Submissions without photos may not be accepted. - 20 hours 39 min ago. Plug in TV to the rest of your data and marketing stack.

TV marketing doesn't need to be in a silo. Mothers-in-law can be difficult, especially when they come in the form of Dean Winters, or Mayhem, as a passenger in the car. But Hernandez says an agency name is not a top priority. Great pay, benefits, and culture. In previous Mayhem marketing, the character was always left to his own devices—like true mayhem. Allstate Drivewise TV Commercial, 'Mayhem: Mother-in-Law' Featuring Tina Fey, Dean Winters Mothers-in-law can be difficult, especially when they come in the form of Dean Winters, or Mayhem, as a passenger in the car. In the new TV spots, Fey plays a driver using Drivewise, a nine-year-old product that tracks how carefully someone drives and offers perks accordingly. The celebrity pairing is a reunion; Winters played one of Fey’s boyfriends on "30 Rock" years ago. Hernandez says new work that was created by Allstate’s internal agency without external partners is forthcoming. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. In one commercial, Winters plays a rambunctious Saint Bernard pup eager to distract the driver; in another, he plays a critical mother-in-law whose cutting remarks provide the same level of distraction as the dog. The latest thought leadership, blog posts, announcements and press mentions, Connect with iSpot.tv at these industry events. Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. Yet the new work is meant to prove that Drivewise can help Allstate customers keep their impulses in check. Ann-Christine Diaz We’re hiring! The top 5 most creative brand ideas you need to know about right now, Office Hours: The future of commuting, from faking it to luxury, The evolution of social advertising through 2020, Senate signals a stimulus on the horizon, and California voters green-light privacy rules: Thursday Wake-Up Call, Delayed election results drag down TV ratings, Earnings reports reveal which brands are surging, sinking or just holding steady, What Facebook needs in its next CMO—and it's not a savior who will change everything, How to plan ads for an uncertain Super Bowl: just assume it’s happening, Influencer marketing bounces back strong as pandemic lingers, Ballot bubbles silence Trump in humorous ads from Biden campaign, Gap removes ‘unity’ hoodie tweet after backlash, MeUndies wishes its new ‘Harry Potter’ line would magically disappear, Kevin the Carrot does 'Top Gun' in Aldi's Christmas teaser, TK Maxx addresses a 'hard year' in quirky Christmas ad starring a dancing, dressed-up goat, Etsy's new ads will have you crying over your handmade holiday presents, Allstate: Mayhem is nowhere in sight in Droga5's first work for Allstate, Allstate: Allstate "In High Gear" event VR experience, Allstate: This Dramatic Ad Depicts One Woman's 700-Day Quest to Escape Her Domestic Violence Prison, Allstate: Allstate's Mayhem Demonstrates DIY Fails in New Ads, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox.