Nike. Fox got a pair of — to retail shoe with that technology in just over three years is pretty impressive in and of itself, and the $350 list price is a significant drop from the $720 the Adapt 1.0’s cost in 2016. Boston Celtics forward Jayson Tatum has signed a multi-year shoe deal with Jordan Brand, according to ESPN’s Nick DePaula. Sign up for the OKC Thunder Wire newsletter to get our top stories in your inbox every morning.

Power laces for the perfect fit. "It's like phones and other technical innovations that are more expensive when they first come out," Hatfield said.

Jayson Tatum Will Debut Nike’s Adapt BB, The First Self-Lacing Basketball Shoe.

Partner of iOne Digital / Cassius Network. The St. Louis-born star is coming off being the first NBA player to suit up in Nike’s auto-lacing Adapt BB model this past season, soon switching to one of the Swoosh’s subsidiaries with the iconic Jumpman logo. Also, we could retrofit other shoes with this technology.". “Hearing about a shoe with all this technology and no laces, I didn’t know what it was going to look like. It turns out that we may be getting NBA basketball back much sooner than anyone could have imagined. Celtics forward Jayson Tatum will debut Nike's self-lacing basketball shoe on Wednesday night, bringing to fruition a vision that started 30 years ago with a movie prop. Are you happy with what the Patriots did at the NFL trading deadline? Pre-order now for a limited time only on in the U.S. The Adapt BB also comes with a charging mat, because charging your sneakers is a thing you need to do now. "The more we keep engineering and rebuilding these motors, they shrink down, and we can put them into more sizes and fit women better, and maybe kids, too. Jayson’s first signature shoe…kinda Jayson Tatum has become a highlight among all the NBA youngsters around the league since he was drafted in 2017. "Being the first person to wear it is a great opportunity," Tatum said. Can't get enough kicks coverage? The dream of sneakerheads who happened to love the sequel to Back to the Future has finally come true. The players, understandably so, have reportedly sought to have the season begin on or around Martin Luther King, Jr. Day on Jan. 18, 2021. It looked a lot better than I thought it would, and it felt great — that was most important.”.

Director Bob Zemeckis was working away on the 1989 sequel to "Back to the Future," and he asked Nike to help design a futuristic shoe for the movie's 2015 setting. The technology is designed to provide Tatum — and other players — with a customized fit to facilitate on-court performance. "It won't be anything short of incredible, I'm pretty certain," Tatum said. ... it shouldn’t come as a surprise to see Tatum rocking George’s signature shoe, the Nike PG2 “Playstation” edition. For me, it was just being associated with Kobe," Tatum said. He has looked to his teammate and fellow Duke alumnus, Kyrie Irving, as a … Here's what it changes. When Celtics forward Jayson Tatum takes the floor Wednesday night at TD Garden, he won’t have to worry about lacing up his sneakers. The Adapt BB isn’t cheap — listed at $350 — but the technology to actually make a self-lacing shoe obviously factors into that. It really surprised me. The initial reporting of the NBA owners' wishes to begin the season in December came as a surprise since Commissioner Adam Silver let it be known that the league's priority was to have fans in its stands next season. The shoe drops on February 17 for the rest of us, but it adds a bit of extra intrigue to one of the biggest regular season NBA games in the East this season. The initial auto-lacing HyperAdapt 1.0 was priced at a lofty $720, and Nike admits it wasn't necessarily geared for high performance. Boston Celtics forward Jayson Tatum has signed a multi-year shoe deal with Jordan Brand, according to ESPN’s Nick DePaula. Since his father first helped teach him the game, Jayson Tatum has been lacing up his sneakers to play basketball every day. At less than half the price, the new HyperAdapt BB offers the next step in an ongoing process of making the concept more accessible. As they work toward the next edition of the Kobe AD series, they're also busy brainstorming insights that could help to propel concepts like the HyperAdapt. 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The newest release of the Nike Kyrie 4 signature sneakers is a collaboration with Wheaties.The kicks draw their inspiration from the famous cereal. The release of the self-lacing shoe came with the news that Boston Celtics guard Jayson Tatum would debut them on the NBA court, starting against Toronto on Wednesday night. Deciding on the actual material for the cabling and the motor componentry was its own extensive ordeal.

The group tested all aspects of the HyperAdapt BB. That will change soon, thanks to Nike. One agent told the Athletic: Jordan Brand has been symbolic with excellence throughout the years, and its main athlete, Michael Jordan, has worked to keep that line of prestige throughout the years. Meanwhile, Avar, Hatfield and the rest of Nike's innovation team will be back in Beaverton, working on the next evolution. Skip to the player editions (PEs) and colorways, December 11, 2019 - Jayson Tatum PE White and red, April 17, 2018 - Yellow with black swoosh, © 2020 Baller Shoes DB.