The colors and graphics on the infographic are meant to engage any potential viewers. The 5,000 women members of the Society are mostly Dalit, the lowest group in the Indian social hierarchy. The Bangladesh NGOs Network for Radio and Communication (BNNRC),[14] for example, is a national network that combines a programme of advocacy in ICT policy areas such as right to information, community broadcasting and e-governance, with practical support for rural knowledge centres and community radio stations. Under these two bases, we hoped that readers would be inclined to take action and sign the petition to show lawmakers that protections are needed. [5] This perspective can assist in gaining traction for a pro-poor ICT access agenda across a broader political and policy-making spectrum. Cost considerations are likely to influence the approach to be taken. Might the planned advocacy provoke state repression?

Advocacy is rarely a one-way communications process. For effective pro-poor ICT policy dialogue, engagement on both fronts may be the most productive strategy: ensuring that ICT policy making is informed by a pro-poor perspective and strengthening that position by building support across government, especially those most engaged with poverty reduction and pro-poor development.

What are the metrics or qualitative outcomes you are looking to achieve by the end of your advocacy plan? (iii)Considering the options for policy change. Is the initiative intended to improve access to information, to promote dialogue, or to strengthen voice and influence? The structure of the infographic allows for a logical progression of ideas down the page. Advocacy is inherently political and an understanding of political dynamics is at the heart of effective advocacy. Impact may often be enhanced by involving citizens and civil society organisations in the process of policy monitoring and review and by gathering demand-side data using techniques such as citizen surveys, social audits and participatory policy review. What other organisations share similar goals and concerns? [19] Among others, this section draws from the advocacy research and experience of Amnesty International (1997), Sprechman and Pelton (2001), Wolf (2001), Rose (2005) and IFEX (2005). In India, in 1996, the National Campaign for People’s Right to Information (NCPRI)[6] was founded by social activists, journalists, lawyers, professionals, retired civil servants and academics. What policy options are most likely to attract support, or generate opposition? Some advocacy work is more reactive than proactive towards policy makers, or is explicitly dialogical.