Bonpoint: Effortless Chic for Kids

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Reviewed on 02/12/2011 | No Reviews

For some reason kids have become the hippest of all accessories. For some reason? Well, the money people spend on dressing their babies is inversely proportional to the birth rate: less kids, more money spent. That’s why they have to be dressed up like their stylish mothers. Nothing wrong with this – as long as money is no object.

Baby don't cry: it's Bonpoint after all!

Dresses for Shilo & Suri

Regarding the number of celebrity mothers spotted at the flagship-store of Bonpoint, the label is a must: Michelle Obama, Claudia Schiffer, Katie Holmes were here, you name it. When Brad Pitt recently showed up with two girls of the tribe, the magazines went crazy. Browse the web and you’ll easily find blogs showing little VIP’s wearing Bonpoint and the comments are worthy of a fashion magazine: “Seraphina Affleck with Flower Print Beige Blouse FW’09 by Bonpoint while spotted with her mother Jenifer Garner.” Do we need to know the details? Yes, you’re supposed to do the same shopping.

Liberty or Vichy?

I suppose you’ve got the message: Dress up your girl in charming Liberty prints and life will look as sweet as your little darling. I have to admit, that I love Bonpoint, too – but only during the sales. Their flagship store at 6 Rue de Tournon in the sixth arrondissement, opened in 2006, is the most stunning kids’ shop I’ve ever seen. Can a boutique be more beautiful than this? I guess you need a whole crew of art directors and decorators to make the shopping here such an artistic experience.

When can I move in?

It’s a whole mansion, a hôtel particulier from the 17th century with a garden dedicated to the kids. Designed by architect François Muracciole, the whole setting is just breathtakingly beautiful. You stroll through huge rooms in five adjoining buildings complete with vintage oak parquet, antiques and funny scenes, wondering just one thing: when can I move in here with my family? And as long as this is not possible, why not buying their nice little cashmere rompers?

The effortless chic of Paris

They want pink? Give them green!

Created by Marie-France Cohen and her husband Bernard in 1975, the brand quickly offered what Parisians were looking for: effortless chic for kids. Things like little pin-tucks and fitted Harris Tweed coats, lovely flower-print dresses with perfect cuts, a nod to the bourgeois but not too much. The brand became a cult favourite in the late ‘70s, when Serge Gainsbourg and Jane Birkin started to dress their daughter Charlotte head-to-toe in Bonpoint.

“Merci” is a kid of Bonpoint’s

Later on, their son and daughter-in-law launched the children’s label “Bonton” to repeat the same success-story with a slightly more modern twist. Recently, the Cohens sold “Bonpoint” and opened the charity store “Merci”. Do we have to worry for Bonpoint? Not at all. Bonpoint still looks like Bonpoint: Aas Marie-France Cohen once put it, “Here we don’t serve customers the soup they asked for, but  propose something they didn’t know they wanted.”

6, rue de Tournon
75006 Paris
Tél: +33(0)1 40 51 98 20
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Bonpoint: Effortless Chic for Kids, 3.9 out of 5 based on 7 ratings

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