You can still say it better!

Reviewed on 10/15/2010 | 1 Review

My Concierge Told Me

New Jil Sander Collection at Uniqlo Shop

Are you a fashion fan and do you like the sober cuts of German designer Jil Sander? Well, then quickly rush to Opéra, but you’ll better summon up your patience:

Hundreds are queuing up inside the  Uniqlo shop in Paris since it’s opening this morning to get a piece of the new winter collection designed by Jil Sander. And this is, I guess, just the price to pay if you do not want to spend a lot of money for good design. It’s already the third time that the Japanese retailer Uniqlo asked Sander to do a collection. And I have to say her elegant sharp cuts and simple clean aesthetics are fitting perfectly in their philosophy: „It doesn’t matter who you are or where you live, Uniqlo makes clothes that transcend all categories and social groups.“

They call it the “Made for all”. It sounds great and it brings a lot of money, I guess, when “clothes are made for all, going beyond age, gender, occupation, ethnicity and all the other ways that define people.”  The funny thing is, their clothes are so tiny that only anorexic Parisians fit in. Try a “small” and you will fall into depression. But with Charlize Theron and Orlando Bloom as global brand ambassadors, the whole strategy will probably work out perfectly.

The jackets, coats and pants are looking great on photos. But if their clothes are nice, their marketing is even better. Take this sentence and let it melt in your mouth: “Clothing says a lot, but you can still say it better.” Something further to add? No, nothing, no comment.

Japanese actress Tyoko Yonekura displays a jacket and pants. Photo: Yoshikazu Tsuno (AFP)

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You can still say it better!, 5.0 out of 5 based on 1 rating

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  1. Prashant 25 September 2012 Reply

    Thanks for this post!I really like reaidng her blog, it’s one of my favorite everyday reads, and I think that the reason why is that what and how she writes is very very cool but sometimes it gives you also the impression that you’re talking to a friend… she’s so spontaneous and lively that her post always give you a smile and make you feel like you’re part of a dialogue, not that she’s doing a monologue on her pages.No surprise that she’s also a very friendly girl also “live”You were lucky to go to such cool event! Al-The Red Dot-

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