The concern of perfection

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Reviewed on 10/15/2011 | No Reviews

My Concierge Told Me

A peek behind the scenes at LVMH

Have you ever dreamed of visiting the workshops of Dior on Avenue Montaigne? Then today is the day when your dreams could come true. For the first time, the LVMH group is opening their workshops, private mansions and family vineyards for visitors.

Mad women at Dior  - Photo: © AFP

Imagine the Journée Particulières like the French Heritage Days, the famous Journées du patrimoine. They have been such a great success for years, that it was obvious to go further and open more places of French heritage, not only the architectural treasures, but places of extraordinary craftsmanship and luxury savoir-faire. The Journées Particulières will celebrate a know-how passed down from generation to generation and reveal the locations where this artisanship takes place.

Photo: © LVMH

Open house

From today until tomorrow, Sunday, 16 October, you can visit locations like private mansions, workshops, famous vineyards like those of Château Yquem, Cheval Blanc or the incredibly impressive cellars of Ruinart Champagne. There are 25 places open to the public, not only in France, also in Spain, Poland and Italy.

Here in Paris and around there are four places you can visit: Le Bon Marché, Guerlain, the famous maison de parfum, the workshop of Dior on Avenue Montaigne and those of Louis Vuitton in the nearby Asnières. Go to the website of LVMH to see the schedule and addresses and don’t forget to get on the list. You can’t make reservations, but you need to be on the list to get in.

Share the passion

“We are all animated by a concern for perfection“, said Antoine Arnault, Chief Executive Officer of Berluti and LVMH Board Member. “So, whether your fascination is leather goods, jewels or couture, we encourage you to come and see something extraordinary. These sites are the very heart of our global prestige and we are happy to help the public share in our passion.”

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